PLEASE NOTE: UNFORTUNATELY THE 2022 CPD POINTS FOR THIS EPISODE HAVE EXPIRED. HOWEVER YOU ARE STILL WELCOME TO LISTEN TO THE EPISODE IF THIS TOPIC IS OF INTEREST TO YOU
In this episode, we speak with Tasneem Abrahams, the founder of Private Practice Growth Club, about advertising and marketing your practice. We explore the ethical guidelines as set out by the HPCSA – the ethical principles that underpin ethical advertising and marketing practices, and those that are explicitly prohibited. We also discuss some practical tips on how to improve your digital presence to grow your business.
References and Resources:
Dhanuk, A. (2021) Advertising Medical Professional Services- The Do’s and Don’ts In Professional Indemnity Law Retrieved from: https://www.macrobert.co.za/insights/posts/advertising-medical-professional-services
HPCSA, Booklet 1: General ethical guidelines for health care professions in Ethical guidelines for good practice in the health care professions pp. 9 Retrieved from: https://www.hpcs
a.co.za/Uploads/Professional_Practice/Ethics_Booklet.pdf
HPCSA blog, Advertising guidelines for practitioners Retrieved from: https://www.hpcsa-blogs.co.za/advertising-guidelines-for-practitioners/
Websites and Resources:
Private Practice Growth Club: https://www.privatepracticegrowthclub.co.za/
How to Setup Google My Business For Max Exposure: https://www.youtube.com/watch?v=zxxWC4-TqOU&list=PLSiwkwGBLBQBwLxjrqmqPHqao7P9CZf3E&index=6
The HPCSA Professional Practice Portfolio: professionalpractice@hpcsa.org.za